Every piece of jewelry tells a story, and I love being part of that story.
Jen Santi's elite customer service is what has drawn her to the jewelry industry.
She has worked in the jewelry business for over 20 years specializing in luxury sales, independent jewelry appraisals, estate buying and consulting.
Jen is known for her laid-back sales personality, strong attention to detail and care for her clients.
Professional Education & Industry Affiliations
Graduate Gemologist, Gemological Institute of America (GIA) in California residence program, 2005
Certified Member of the National Association of Jewelry Appraisers (NAJA), 2016
Accredited Senior Gemologist, Accredited Gemologists Association (AGA), 2016
Ishihara’s Test for Eye Color Deficiency, Superior Color Vision, 2020
Jewelry Appraisals
Jewelry appraisals are essential for determining the value of a piece of jewelry, whether for insurance purposes, estate planning, or resale. Each type of appraisal requires a professional appraiser who is knowledgeable about gemstones, metals, and the current market trends to provide an accurate and reliable valuation.
There are several types of jewelry appraisals, each serving a different purpose:
Insurance Appraisal
This type of appraisal determines the replacement value of a piece of jewelry. It ensures that, in case of loss, theft, or damage, the owner can be reimbursed for the current value of the jewelry. The focus is on providing a valuation that reflects the cost to replace the item with something of similar quality and craftsmanship.
Liquidation or Resale Appraisal
This appraisal estimates the price a piece of jewelry could fetch if sold quickly, often to a pawn shop, estate buyer, or at auction. It reflects the current market conditions and the likelihood of a quick sale, which could be lower than a typical market value. If you’re considering selling your jewelry, reach out to us via email. We’ve teamed up with jewelry stores, auction houses, and coin dealers to ensure you get the best price and a hassle-free experience.
Fair Market Value Appraisal
This is the price a piece of jewelry would sell for in an open market, where both the buyer and seller are knowledgeable and willing. It’s typically used for tax purposes, including charitable donations, estate planning, and for understanding the market conditions for an item.
Divorce Appraisal
In the event of a divorce, jewelry appraisals help assess the value of assets that will be divided. It ensures that both parties have a fair understanding of the value of the jewelry involved in the settlement.
Estate Appraisal & Estate Planning
An estate appraisal is typically conducted when an individual passes away, and their estate is being valued. It helps determine the value of jewelry within the estate, which is important for the distribution of assets and for tax purposes. However, estate planning can begin at any time!
Donation Appraisal
When donating jewelry to a charity or organization, this appraisal helps determine its fair market value, which can be used for tax deduction purposes.
I purchased an engagement ring from her and I can not tell you how helpful she was (I went to multiple retailers and wholesalers — none of which compared to Jenny).
Jenny selected beautiful diamonds and was very honest with me in regards to what features I should definitely include and what I can leave out for my budget.
Not only was Jenny extremely helpful, but the ring is absolutely stunning!!
Panagos P.
Jenny has been helping me with my jewelry since 2012, and I couldn’t ask for a better jeweler.
She is so knowledgeable, and makes the process so easy.
Because of Jenny I have many timeless pieces I will cherish forever!
Heather C.
Jennifer was a huge asset in my engagement ring process. After helping select a pair of beautiful earrings that my then-girlfriend loved, we started looking at diamonds and designs. I came to her with some possibilities and finally nailed down one my fiancé wanted, at which point Jennifer promptly gave me a cost estimate, timeline, and the ok that they could create the design I asked for.
In the diamond hunt, she presented several options at various price points, all of which were lovely. We finally settled on a spectacular rock at a reasonable price.
The whole time she was professional, courteous, respectful, and considerate of constraints. Jennifer was a great help in this otherwise confusing and stressful process.
Lee F.
I had the pleasure of working with Jenny Santi when picking out my fiancé ring.
Jenny was knowledgeable, consultative, and responsive throughout the whole process. Like most guys, I had no idea what to be looking for in a ring, but Jenny walked me through the process giving me a ton of options and price points.
When it was all said and done, the ring looked exactly the way I wanted thanks to the advice and hard work from Jenny.
I would, and already have, recommended Jenny to family and friends because of the pleasant experience I had.
Nick C.
Oh my, the necklace is absolutely gorgeous. It even looks better with a tan, lol.
Thank you so much for all your care and diligence to this project.
And I absolutely loved the presentation.
I just love it and am so in awe!
Jill M.
Jenny is the best! She made the appraisal process very easy and professional for a guy who didn’t have any background in this industry.
